Coca-Cola Internal Analysis and SWOT Analysis Essay

Coca-Cola Internal Analysis and SWOT Analysis - quiz ExampleNaturally this means that the administrations must develop their internal capabilities to the extent that they will be arduous for competitors to imitate or substitute. This paper conducts an internal analysis of the Coca-Cola Company in order to delineate those resources and capabilities from which it derives its dominance as well as those competencies that it either lacks or poorly executes and as such are its major weaknesses that competitors could exploit. The paper begins with an evaluation of Coca-Colas tangible and intangible resources that lead to its strengths then uses the value-chain analysis to bring come out of the closet and then analyze the companys weaknesses. Analysis Resource and competency analysis According to hydrogen (2011) whereas the existence of resources is important, by themselves they do not confer any benefits to the organization. It is how efficiently these resources are configured that p rovides the organization with competencies that allow the organization to achieve competitive advantage. ... company able to blend ingredients into the unique Coke conventionality X -Ability to continuously come up with new products and/or expand product lines -Managing the worlds largest beverage distribution system (Coca-Cola, 2012) also effective in franchising -Enterprise Value US$ 173.46 billion (Yahoo Finance, 2012) -Current symmetry above 1 from 2009 to 2011 (EBIT Financial, 2012). -Return on Equity, Operating margin and Net margins have been double digits since 2007 (EBIT Financial, 2012) Financial - Has the resources for R&D, market development, market expansion and so on. -Companys efficient in turning its product to notes - Ability to consistently deliver profits reassures investors and other suppliers of financial capital -146,200 employees Human -Also has a solid diversity and inclusion policy that enriches its talent pool - Holds secret formula X Intellectual / te chnological -Own and market four of the worlds top five nonalcoholic sparkling beverage brands Coca-Cola, viands Coke, Fanta and Sprite. Intangibles -Intelligently exploited the mystery of Cokes formula X for market positioning -Renown for superior ad and other market promotion techniques From the table above three key strengths emerge. Firstly, Coca-Cola has a remarkable globose bearing. This enables the company to leverage its economies of scale to weaken the power of its suppliers as well as its customers. Also, this global presence implies that the company is able to balance its performance in slow economic regions with that from booming economic regions to prevail its profitability. Secondly, the companys healthy financial position even during the global recession gives it a profound credit rating. This means the company can easily raise additional capital for various strategic