CVS Internal assesment Research Paper Example | Topics and Well Written Essays - 500 words

CVS Internal assesment - Research Paper Example They create visual representations that show the customers’ position in relation to client’s tastes and the competing brands (Ranchhod & Gurau, 2007). A marketing strategy is a process in which an organization uses its limited resources to maximize its greatest opportunities with a hope to gain or retain a competitive advantage (Metcalfe & Warde, 2002). The CVS is a leader in pharmaceutical services industry. This happens through delivery of customer prescriptions. The company also helps customers to access medicines easily. CVS Caremark uses a number of marketing strategies to deal with its competitors. CVS Caremark is positioned in convenient locations to easy customer access. The company offers 24 hours service. These two strategies make CVS Caremark’s products easy to access especially for those who like frequent glossary shopping. The company’s biggest challenge is high competition in the market environment (Dibb & Simkin, 2008). CVS Caremark is working towards winning customer trust, confidence and loyalty. The company is using the social media as a strong marketing tool. The company also gives customized offers from its local stores. CVS Caremark after reviewing its marketing strategies claimed that customers were more informed and involved in their healthcare products than ever. Walgreens was a relatively small company a few years ago. However, the company has undergone a transformation which has made it prosperous. Walgreens developed a desire to pay more attention to the needs of its clients. This was particularly done to the young mothers who had multiple children. This means the company was investing for more sales with these mothers in the coming days. The company also built strong internal relationships strategically. They included functional interdepartmental relationships. This is because the CEO of the company believed that relationships and connections are necessary for the entire company to

Research report on Mobile Commerce in developing countries Assignment

Research report on Mobile Commerce in developing countries - Assignment Example The evolution of Smartphone hardware and software features is a technology that has allowed the deployment of this technology in the 21st century more than ever before. While this technology may have taken shape in developing countries, the third world countries are expanding the use of this technology daily and this is giving business in these countries a new face. The purpose of this paper is to examine the deployment of m-commerce technology and the various perspectives that this technology has changed the face of business in the developing countries. Summary In third world countries, there has been a great emphasis on the need to upgrade the traditional business trends to more modern and dynamic business strategies that would upgrade their business style and drive business beyond the international boundaries. Third world countries are characterised by high poverty level, retarded business progress and high budget deficits that have seen these countries become heavily indebted to funding organizations such as the World Bank (Lee and Benbasat, 2004). However, majority of these countries are endeavouring to put an end to the high poverty levels that have continued to supress the economy of these countries. ... According to Boadi (2006, p.3), Ghana is one of the countries that have continued to wallow in big debts with the World Bank being one of its major debtors. The country deployed a strategic framework known as the Ghana’s poverty reduction strategy (GPRS) that was geared towards a more modernized form of trade and investment. In this framework, the government laid an emphasis on the adoption of information technology in the business sector to ensure that the benefits of innovation and business efficiency. As of now, Ghana has slowly drifted from the traditional business culture to a business culture that adore the values the computer, internet and wireless technology in business innovation. The internet is one of the elements of m-commerce that has now revolutionized business, not only in Ghana but also in other developing countries. Through the internet, the business organizations are able to sell their products on their website platform not only in their local countries but a lso in the international markets. The computer technology has revolutionized trade by providing accessibility to online services that allow organizations to serve remote customers at their comfort. Currently, these devices have become cheap and basic user hardware that has transformed trade in this country. Another notable element of m-commerce has come along with the evolution of telecommunication industry in the recent past. As opposed to the traditional telecommunication technology when leased lines were common, modern telecommunication industry has shifted to use of mobile and personal digital assistant devices that have unique features relevant in m-commerce