Arts marketing Essay Example | Topics and Well Written Essays - 2000 words

Arts marketing - Essay Example lectronic manufacturers among others employ this strategy with studies indicating that it is an efficient approach towards increasing the loyalty of customers. In co-branding, one commodity is associated with a different brand name or in some cases links a commodity with a different person who is not the main creator. A typical agreement to co-brand entails two or more companies deciding to cooperate in order to associate various logos, their color schemes or the aspects that identify their brands to a particular product that contracted purposefully for the purpose of the agreement (Blackett and Boad, 1999, p. 18). The main reason for this is to bring together the strongpoints of the two brands so that the premium customers can increase and be more willing to part with their money, to ensure the product remains resistant to any form of copying from other manufacturers or to bring together the various properties associated with the brands into one product. Over the years, co-branding has taken place in various industries and markets including the feature package associated with Harley Davidson on Ford Trucks as well as Nike pairing with Mic hael Jordan to come up with a special product line that included the Air Jordans which became famous all over the world (Hatch and Schultz, 2008, p. 110). Nike made shoes for running that had the ability to provide the user with instantaneous information concerning the time, distance and speed as well as well as the number of calories they were burning as they ran (Turban and Volonino, 2008, p. 228). In order to achieve this, Apple provided tiny iPods along with a new wireless system referred to as Nike + iPod, which will receive data from a sensor built into the insole of the innovative shoes. This creative development catapulted the concept of â€Å"Smart Shoes† that was developed by Adidas, Nikes rival, that developed a product with a chip device able to adjust the foot cushioning in order to match the needs of the person

Prenancy woman with sickle cell disease Essay Example | Topics and Well Written Essays - 500 words

Prenancy woman with sickle cell disease - Essay Example The impact of this scheme will assist the next generations in designing the best responses to mothers who are victims of sickle-cell anemia (Glassberg, 2011). The Nursing-family partnership provides local communities with the best home-based approaches specially developed to help a mother from low-income families. The program will be implemented through a comprehensive research initiative to identify mothers with this problem. Medical personnel and Nurses will be deployed in the localities. Each county will have an office where registration will be done. This will be done through professional ethics that require non-disclosure. Visitations will commence after victims have been identified. The program will provide core services such the Nurse-family partnership will provide several services to victim mothers at the local level. Furthermore, the program offers assistance on family planning so that mothers have few chances of sickle cell babies. In addition to this, the program will give consultancy services where mothers will be expected to seek professional counseling and guidance. Providing free and subsidized drugs to mothers to avoid extreme effects to unborn babies The Initiative has been conducted in different states over the past four decades. It was fast conducted in California for pregnant mothers with sickle cell anemia. The outcome was successful because the number of sickle cell cases in California reduced by half in a span of three years after the inception of the partnership. There are consistent program effects of the plans, which include improved prenatal health because drugs were overly effective, fewer infant infections arising from mother-child transmissions, Increased intervals between births due to effective family planning techniques imparted t low-income mothers and improved maternal health due to reduced sickle cell count after further tests were administered. Furthermore, the program offers school readiness for

Domestic partner benefits Essay Example | Topics and Well Written Essays - 1750 words

Domestic partner benefits - Essay Example Further requirements were then added for the partners to continue sharing financial obligations and that they  are  over eighteen (Badgett 2006).. A domestic partnership denotes a much that may be or may not be recognized by law as compared to  marriage. According to  Wikipedia, public and private employers in America provide health insurance and other benefits to spouses and same-sex partners of their employees. The employee receiving benefits for his or her spouse may sometimes be forced to pay tax for the benefits. The qualifications for benefits for domestic partners vary from one employer to the next. Different employers have different benchmarks for those that are suitable for these benefits and those that are not. Domestic partner benefits can be categorized into two: same sex partners and opposite sex partners. It is up to employers to determine which  partnership  to include. Some employers only  recognize  same-sex or different-sex couples, while others acce pt both categories. Employers ought to compensate their employees through more than salaries and wages. They should provide benefits such as health insurance. A growing number of employers are now offering domestic partner benefits to gay, lesbians, bisexual and transgender employees and the  partner’s children. These benefits include health benefits (dental,  sight  and medical); retirement benefits (pension plans); bereavement leave; travel assistance; adoption assistance; education and  tuition  assistance and disability and life insurance. Employers  are known  to create their own definitions of domestic partners. This is to  enable  them to know who is eligible for benefits and who is not.  Same sex  unions were usually left out of this consideration. Employers have since begun offering benefits to  same sex  partners. Employers have traditionally offered benefits, such as health insurance, to the spouses and legal dependants of their employees. In 1982, the first  employer  to break ranks and  offer  domestic partner benefits to its  lesbian  and  gay  employees was a New York City weekly  publication  called the Village Voice. Today, the Human Rights Campaign (a nonprofit organization devoted to working for lesbian, gay, bisexual, and transgender equal rights) claims that employees who  offer  these benefits stand at more than 2,500. In an effort to promote equality in the workplace, more and more employers are choosing to  offer  benefits to domestic partners. However, these efforts to  bring  more  equality  to the workplace are not without  consequence. Before adopting policies that  afford  domestic partners the same benefits that  are afforded  spouses, employers must carefully consider the benefits and risks to such an  approach (Badgett 2006).. Cost of domestic partner benefits According to Michael E. Hamrick (2009), lack of information has made it difficult to  es timate  the overall  cost  of domestic partner benefits. Some employers believe that the cost for providing benefits for domestic partners is much higher than providing benefits for married couples. An  excellent  example comes from a small group  plan  in California. It paid 17.1% more in the same year for

Metapopulation models Essay Example | Topics and Well Written Essays - 750 words

Metapopulation models - Essay Example It was first safeguarded in 1990, almost a century since the logging in their habitation began. The northern spotted owl acts like a fundament, a†core species†, a barometer for other forest dependent animals. Doak (1989) created another metapopulation method for the Northern spotted owl in which he managed to identify species from clustered territories. Yet, the model did not hold exact dimensional design and the two most important characteristics of spatial structure were missing. Doak (1989) believed that the survival and reproduction possibilities among the owls were independent both among their own population and within them. Such presumption of independent population forces could result in underestimation of the dangers of population drop. Doak (1989) also presumed that the dispersion rate between all populations was also equivalent. A very similar method was applied to populations for the Northern spotted owl by Thomas et al. (1990) in the territoy-clusted model and by Noon and McKelvey (1992) for California spotted owl. The natural unevenness of owl populations in the wild, combined with the unpredictability of population factors, turn probabilistic risk analysis with the use of stochastic devices into an irreplaceable tool for estimating the growth of animal population (Shaffer 1990; Ginzburg et al. 1990; Akcakaya 1992). The most important outcomes from Lande (1987) and Lamberson et al. (in press) are that the decay of satisfactory habitat together with the constantly deteriorating landscape with suitable environmental conditions for sustainable population growth will eventually lead to the extinction of these animals. In addition, unproven links between searching and finding mates leads us to believe that species can be somehow limited to a mating choice even if a suitable habitat is in presence. New evidence comes from a model of Lamberson et al (in press), where he shows a non-equilibrium nature of

Software-generated information to make decision in an oganisation Essay

Software-generated information to make decision in an oganisation - Essay Example Activity Immediate Predecessor Time (Days) Earliest Start time Earliest Finish time Latest Start Time Latest Finish Time Slack 01 None 1 0 1 0 1 0 02 01 11 01 12 1 12 0 03 01 14 12 26 38 52 26 04 03 5 26 31 52 57 26 05 02 23 12 35 29 52 17 06 05 5 35 40 52 57 17 07 02 20 12 32 37 57 25 08 02 30 12 42 12 42 0 09 08 15 42 57 42 57 0 10 08 2 42 44 50 52 8 11 02 33 12 45 14 47 2 12 11 10 45 55 47 57 2 13 10 4 44 48 52 56 8 14 13,10 1 48 49 56 57 8 15 06,07,09,14 1 57 58 57 58 0 Answer A The normal time for completing the project is expected to be 58 days. For the project to be completed on 30th November 2013 having commenced on 1st October 2013, it calls for crashing the time because the period of completion is shorter than the predicted time in the activity plan. Activities to be crashed must have the minimum cost implication for the process and usually they are those in the critical path. It is worth to note that, the Microsoft project considers work only done for five days of the week thus the time span for the project adds up to forty-five days. The Gantt chart that would be realized from the above information is as indicated in the MS Project. (See attached file) Answer B The network diagram of the project information in the above tables as follows Answer C The critical path refers to a sequence of activities in a project that form the longest chain in terms of their completion time. The set of these activities in a project network are determined by calculating the slack. Where by the slack is obtained by subtracting the earliest start time and activity duration from latest finish time. The critical path is realized in those activities whose slack is equal to zero. From the above table, the activities with a zero slack are 01, 02, 08, 09, and 15. Thus, the critical path can be concluded to be 01 – 02 – 08 – 09-15. Answer D The project duration is determined by adding up the time durations of all the activities in the critical path of the p roject network. In the above project network, the critical path was determined above and realized to be 01 – 02 – 08 – 09 - 15. To determine the least time duration would be (1 + 11 + 30 + 15 + 1) = 58 days. Answer to Task 2 Year Cash inflows Discounting factor (10%) Discounted cash inflow Cash inflows (C) Discounting factor (15%) Discounted cash inflow (Ci) 1 2500 0.9091 2272.73 2500 0.8696 2173.91 2 2750 0.8264 2272.73 2750 0.7561 2079.40 3 3025 0.7513 2272.73 3025 0.6575 1988.99 4 3327.5 0.6830 2272.73 3327.5 0.5718 1902.51 5 3660.25 0.6209 2272.73 3660.25 0.4972 1819.79 Total 11363.63 9964.60 Net Present Value (NPV) is a measure used for evaluating the value of a business by determining the present value of such investment by adding up all the discounted cash inflows received within the given period of the investment. The formula for discounting by the NVP method Where C0= Cash outflow also known as Initial Investment Ci = Cash flows for the given years r = Discount rate T = Time Where r = the discount rate, and T = time NVP the rate is at 10% NVP = 198.43 NVP when the rate is at 15% NVP = 46.19533 This method is used to determine the profitability and suitability of a project before commencing a plan to undertake the investment. A project with a positive NPV is said to be favorable, whereas one with a negative NPV is regarded as unfavorable and thus investor would be discouraged to undertake that project. Report Summery Project management

The different forms of energy that are in use in the United Kingdom Essay

The different forms of energy that are in use in the United Kingdom - Essay Example This essay discusses that like the other developed nations, various forms of energy are in use in the UK. The country is one among the countries endowed plenty of energy resources in Europe. The country has plenty of supply of energy resources like oil, gas, and coal. Other forms of energy like solar energy, hydro-electricity, wind energy, and bio-fuels are also in use in the UK. The country is highly industrialized and the expert and resources that are necessary in tapping and utilizing these energy sources are available. Nonetheless, due to the environmental impacts of coal and the petroleum products, the use of these products may be jeopardized as the government develops policies that encourage the use of renewable energy forms like biomass that are friendly to the environment. The reduced government support and the environmental policies may be the reason behind the reduced production and use of coal in the country. The country is also a producer of nuclear energy, even though it s production may be declining. The use of energy in the UK is also high with a substantial proportion of the consumer expenditure going for energy consumption. For instance, a total of â‚ ¤60.68bn was spent on energy and energy products in the UK in1999 with â‚ ¤28.63bn being derived from domestic use. The report, thus, provides detailed findings from the primary data collection and gives proper recommendations for market researchers and investors who would be interested in exploring the patterns in the UK energy market... uld be interested in exploring the patterns in the UK energy market The purpose of this MI report is to enable companies in the energy market make accurate decisions through identification of the market opportunities, the appropriate market penetration strategies, and the right market and marketing strategies. It aims at identifying the forms of energy that are in reduced production in the UK market but is currently receiving increasing demand. The research concentrated on energy for domestic and not industrial consumption. The information is particularly helpful to foreign companies that would wish to have establishment in the UK in the energy sector. By focusing on the different categories of energy producing technologies like the solar energy, geothermal/hydroelectricity, natural gas, oil and coal, the report becomes helpful to the managers in determining an environment-friendly energy investment that can survive not only in the UK but also in the global energy market. The marketi ng managers for the companies can use the information in this report to analyze the market trends and identify the key performance indicators. 2. Procedure In order to obtain the correct insight into the energy market in the UK and the appropriate marketing strategies that can be applied by a company that is willing to establish itself in the country, the researcher relied on both primary and secondary sources. The researcher also used both quantitative and qualitative data in describing the market patterns in this particular market. The author sought information on the energy forms that are used in the UK with a focus on those with declining need and those with increasing need. There was also a need to examine some of the factors that could have led to the changing patterns that are

Network Management - Quiz 9 Assignment Example | Topics and Well Written Essays - 1000 words

Network Management - Quiz 9 - Assignment Example This is supportive when devices are of distant locations possessing varied IP addresses. Furthermore, VPN server provides cost benefits to the organisations operating in the technology sector (Senft, Gallegos & Davis, 2012; Ray & Acharya, 2004). It is to be affirmed that when the message leaves program X in the form of a packet, the Destination IP field of the packet’s header contained 14 IP fields. In this regard, 13 fields are required to be considered and the 14th field is optional (Senft et al., 2012; Ray & Acharya, 2004). When the message leaves program X in the form of a packet, it is worth mentioning that the Destination Port field of the packet’s header comprises destination IP address. It must be mentioned that the packet’s header does not contain any destination name (Senft et. al., 2012; Ray & Acharya, 2004). Based on the provided scenario, it can be affirmed that when the message leaves program X in the form of a packet, the payload of the packet is not encrypted. This might be owing to the reason that the server program of Y executed on the application server is deemed to be a readable one (Senft et. al., 2012; Ray & Acharya, 2004). With regards to the provided scenario, the program Z could be reckoned as Message Transfer Agent. Message Transfer Agent is a type of software, which transfers electronic messages from one particular device to others (Senft et. al., 2012; Ray & Acharya, 2004). After the Message Transfer Agent i.e. Z gets the packet, it will work upon the message transfer process for ensuring that the messages are transmitted from one specific user to others (Senft et. al., 2012; Ray & Acharya, 2004). In the process of message transfer from X to Y, the Message Transfer Agent i.e. Z needs to let the VPN server TO authenticate Alice. In this regard, it is essential that Z must require sending information to Administrative Management Domain (ADMD). ADMD is denoted as Z in the